Privacy Policy

We value your privacy and are dedicated to safeguarding the personal data we have about you. This policy outlines the information we gather, the methods of collection, our security measures, and how we utilize and disclose the data. Additionally, we provide details on the options available to you concerning your personal data.

When you request services from us, operate a vehicle or equipment with in-vehicle or in-equipment technology, access our websites, utilize our mobile “apps” or otherwise interact with us, for example, our official corporate pages on third party social networks or the “apps” on those pages, you consent to our collection, retention and use of your personal data in the manner described in this policy.


This policy pertains to the personal data we collect related to our vehicle and equipment rental business, specifically information identifying you as an individual. It excludes data that does not personally identify you, such as aggregated anonymous data, IP addresses, computer operating systems, personal preferences, etc. We have the freedom to use non-identifying data as we see fit. The policy does not cover data collected by third-party entities like social networks, mobile device manufacturers, third-party mobile apps, wireless service providers, internet service providers, or network operators you may engage with us through. We explicitly disclaim responsibility for the data practices of these entities. Concerning third-party social network pages, this policy applies solely to personal data collected through our official pages and not to unofficial pages.

Who we are

We are Proovia Rentals LTD company, which provides and supports vehicle services. Proovia Rentals LTD is registered at 84 Wood Lane, Erdington, Birmingham, England, B24 9QL, our registration number is 14940438.

What we collect

The information we collect includes both personal and non-personal data necessary for processing your reservation requests and providing requested services. This may encompass:

  1. Personal details: Name, address, contact information (telephone, mobile, email).
  2. Identification: Date and place of birth, passport and driver's license details.
  3. Visual information: Gender and photo.
  4. Employment details: Employer's name, address, and phone number.
  5. Financial information: Credit card details.
  6. Affiliations: Relationships with companies, associations, colleges or cities.
  7. Location data: Geographic location of electronic devices or rented vehicles/equipment.
  8. Rental information: Details about the rented vehicle or equipment and its operation.
  9. Financial transactions: Rental charges and related transaction information.
  10. Browser information: Data transmitted by your computer's browser software.
  11. Credit history: Information about your credit or other publicly available data.

Also we may collect sensitive data, such as health information, requiring your consent based on applicable local law.

Please note that if you wish to rent with us and need to provide sensitive data, you consent to that data being collected, used, retained and disclosed for our Operational Uses. We will not use sensitive data about you for marketing purposes.

You must ensure that in respect of any information you provide us with, which does not relate to you (for example, information about your representatives or your companies’ employees), you have obtained the necessary consent in order to disclose such information and we recommend you provide the individual to whom the information relates with a copy of this notice.

We use your information collected automatically from our website such as IP address to improve the customer experience and functionality of our website.

We may record telephone conversations to resolve complaints, improve our service and for training and quality purposes.K

We generate data for statistical analysis.

We only use personal data obtained from the website to contact you if we feel there is a legitimate reason to inform you of the products and services we offer.

Information we receive from other sources

We collect personal data directly from you in connection with a reservation (even an abandoned or interrupted reservation), a rental of a vehicle or equipment, including information you provide:

  1. Phone Interactions: When you contact our reservation, customer service, emergency road-side assistance, customer contact, or member care centers.
  2. Online Platforms: Through our websites and official mobile apps.
  3. Social Networks: On our official third-party social network pages.
  4. Web Browsing: Through your computer's web browser.
  5. Rental Locations: At physical rental locations.
  6. Financial/Credit Information: We may use information provided by credit reference agencies as part of our application process.
  7. Transactions: Details from transactions you complete with us, encompassing options chosen, incurred charges, and any incidents or accidents.
  8. Telematics: Through in-vehicle or in-equipment technology and other telematic devices.
  9. Fraud Prevention Agencies: When verifying your identity, we may access information recorded by fraud prevention agencies within and outside the UK.
  10. Public databases: We may obtain information about individuals from public databases.

Use of cookies

To enable you to sign in and personalise your online experience we use “cookies”. A cookie is a small text file that is placed on your computer. We use cookies to store your preferences and other information on your computer in order to save you time repeatedly entering the same information and to display your personalised content and appropriate advertising on your later visits to our website. You can modify your browser to turn off the cookie feature. However, if you do so you may not be able to use or access our web site properly.

Legal issues

In the UK, your privacy is safeguarded by the Data Protection Act 2018 (DPA 2018), which outlines specific rights and protections for individuals.

Your rights as a data subject include:

  1. The right to be informed: You have the right to know why and how your personal data is being used. This is a fundamental transparency requirement.
  2. The right of access: You can request access to your personal data, confirming its processing and obtaining copies of the information.
  3. The right to rectification: If your personal data is inaccurate or incomplete, you have the right to have it corrected or completed.
  4. The right to erasure: Also known as the right to be forgotten, you can request the deletion of your personal data under certain conditions.
  5. The right to restrict processing: You can request the limitation or suppression of your personal data processing under certain conditions.
  6. The right to data portability: ou have the right to receive your personal data in a portable and easily reusable format for different services.
  7. The right to object: You can object to the use of your data for certain purposes, including processing based on legitimate interests, direct marketing, and automated decision-making.
  8. Rights in relation to automated decision making and profiling: You have the right not to be subjected to decisions made solely by automated means without human involvement and to avoid profiling that evaluates specific aspects of an individual.

These rights ensure that your personal data is handled responsibly and in accordance with the law.

Changes to our privacy policy

We may change this policy from time to time. If we do so, the amended policy will take effect when we post it on the applicable website(s), mobile “apps” or our third party social network page(s).

If any change makes the policy less protective of your personal data, such change will not apply to data we collected about you before the change was made. The only exception to this is, unless legally prohibited, where we have provided you with notice about the changes and given you the opportunity to tell us not to apply them to your personal data.

Contact us

Mail: rentals@proovia.co.uk

Telephone: 01213149668